DermaMed Solutions Names Darnell Wise as VP of Sales
Lenni, Pennsylvania – October 27, 2016 – DermaMed Solutions, one of America’s most innovative skincare and wellness companies, growing beyond aesthetics into total health and body care through their “whole-istic” approach, today announced Darnell Wise as the company’s new Vice President of Sales.
“Darnell brings a level of experience with both capital equipment as well as skin care, knowledge of which is vital to the continued growth of DermaMed Solutions,” said Mark Pinsley, President and co-owner of DermaMed Solutions. “His expertise with sales and marketing in the skin care, aesthetics, spa and salon sectors adds a new level to our senior management team. Darnell knows a lot of people in the industry, from physicians and medical spas to aestheticians, salon and spa owners, and his ability to build a national sales team will help our company to the next level of awareness and success in those key client markets.”
Prior to joining the team at DermaMed Solutions, Wise was most recently the Vice President of Domestic Sales, Medical & Spa Division, for Domina Skin Care (Rome, Italy). He built a national sales organization to launch the Italian brand with U.S. physicians and medical spas, and was responsible for revenue growth of the company and expanding brand awareness of Domina in this country. During his tenure with Domina, he increased sales by 100 percent in the U.S. over a two-year period, and built a team of 14 independent sales representatives in key markets. Wise also built a new distribution channel for the brand with physicians and medical spas throughout the U.S., while managing relationships with existing clients.
Wise was Regional Manager for Renew Advantage (Twinsburg, Ohio) in the Mid-Atlantic Region (New Jersey, New York, Pennsylvania and Maryland) from August 2012 to January 2014. At Renew Advantage, he was a practice management consultant with a focus on the Cosmetic/Aesthetic medical industry, and managed a n ational customized patient reward program for aesthetic physicians. Previously, Wise was National Sales Director for Light Age, Inc. (Somerset, New Jersey), a leading global provider of laser hair removal, tattoo removal and aesthetic products, from 2007 through 2012. In that role, Wise led a team of 10 of 10 sales representatives, Independent sales representatives and distributors in the U.S. which resulted in sales in excess of $12 million annually, and increased the company’s sales by 25 percent in the period from 2009 to 2012.
His career in the skin care and aesthetics industry began in 1999 at NeoStrataCo. (Princeton, New Jersey), developers and marketers of a comprehensive range of clinically-proven, dermatologist developed skin care products. As Director of Professional Sales from 1999 through 2007, Wise was responsible for overall sales and sales team management; oversight of an inbound customer service team; key account development; and sales P&L responsibility for five dermatologic brands. He consistently exceeded product sales quotas and objectives while upholding product positioning message and corporate integrity. Wise successfully seeded, launched and sold in and sold-through over 15 new products nationally to physician’s offices and managed care groups including Kaiser, Cleveland Clinic, Marshfield Clinic, Mercy Health Group, and Prescription Solution. He also developed and maintained close professional relationships with influential ‘key opinion leader’ physicians in dermatology, plastic surgery, OBGYN, primary care and family practices.
Wise is a 1993 graduate of Philadelphia Biblical University (now known as Cairn University) with a Bachelor of Arts degree in Social Work. He is a Certified Trainer of Professional Selling Skills and a Certified Professional Sales Coaching, and resides in Chesterfield, New Jersey.
Over the past five years, DermaMed Solutions has grown from its origins as a manufacturer and distributor of aesthetic equipment and professional skin care products to a nationally-recognized provider of state-of-the-art Microdermabrasion and other aesthetic equipment, and grown what was a small professional skin care product line into the current dmSkincare™ line of professional and retail products which offer nutritious, botanically-based skincare to support and enhance microdermabrasion and other mechanical treatment protocols. The company takes a “whole-istic” approach to skin and body care, with leading-edge aesthetic technologies, results-oriented skincare and wellness solutions, as well as professional education and training endeavors. DermaMed Solutions introduced a new generation of microdermabrasion equipment with the release of MegaPeel EX® in 2013. The company is an Exclusive Distributor of geneO™+ technology and the OxyGeneO™ 3-in-1 Super Facial treatment products in the United States, and an Exclusive Distribution partner with Viora, a leading provider of medical aesthetic solutions, for their ReAction product, which reduces cellulite and wrinkles and offer skin tightening, among other benefits. DermaMed Solutions also has a series of aromatherapy products as well as nutritional supplements, and offers DermaMed Solutions Holistic Wellness Services, which include Nutritional and Lifestyle Training Programs as well as Educational Seminars that provide the perfect complement to mechanical and topical skin care treatments. Additional information is available at http://www.DermaMedSolutions.com.
Jim DeLorenzo Public Relations