January 19th, 2017
By Emily Tarino
As a teenager, there are a lot of options for what my future may behold. From college to what I plan on doing for a career further on. Being prepared and organized is something that I feel is completely and one hundred percent necessary. So when the option of going to Dermamed and participate as an intern for a few days, I immediately knew that was a great idea. As a student, I think it is important to get a glimpse of what some of my options are in real time and real life experience. To say I was pleased with what I saw would be a huge understatement.
The staff at Dermamed was not only very friendly and welcoming, but they also made sure that I was able to experience more than just the desk life. I was able to attend meetings, sales calls, and even experience a treatment myself. I can easily say that I enjoyed receiving a treatment the most out of everything we did. And it was not a surprise, as what teenage girl would turn down the opportunity to get a skin treatment, especially after the holidays. Tracey, the esthetician was amazing; she approached me about my skin type and was great with making sure what treatment would be best for my skin.
The sales calls were also a very enjoyable experience. I loved seeing the relationships between the employees at Dermamed and the spas they hope to place their products in. This was a great learning experience for a teen like me who is looking into a possibility of working in the business. The two Dermamed employees that took me were super friendly and allowed me an amazing hands on experience.
Taking into account that Dermamed is a skin care company, I was incredibly excited when they allowed me to work with some of the products. Creating samples was a high point in the whole time I spent at Dermamed. The task itself was simple, yet I was able to smell and handle many of the products. I was also able to learn about what goes into these products, how they are made, and what their purposes are.
Being able to be in this work environment has benefited me in more way than I expected. Having seen how this business both operated and is run has shown me a part of what I could possibly be working in the future. I am more than grateful the experience I had while at DermaMed, and feel incredibly lucky to have been able to work alongside everyone who works there.
December 30th, 2016
New year, new resolutions.
When it comes to New Year’s Resolutions, it seems that you either love them or hate them. I can see both sides, and personally feel that it’s always a good idea to take time for reflection and goal setting. Whether you decide to do this once per year on January 1st or it is part of your daily routine, taking a moment to reflect on what you have done and what you would like to accomplish or be is good for the soul.
So Resolve or Don’t Resolve… it’s up to you, but accept these warm wishes from the Team at DMS and take a look at some of our resolutions for 2017. We hope that 2017 brings you much Joy, Peace and Success – however you define it!
Hayley– 1. Surround myself with positive and driven people. 2. Get fit and healthy.
Ginger– My resolution is to bring more Mindful practice to my life. I hope to slow down and appreciate every aspect of my life, from eating to my personal relationships and the beauty in nature around me. If money and time permit I want to attend a weekend mindfulness retreat.
Isabelle– I would like to be more mindful in my eating habits, and make healthier food choices overall.
Kelly– 2016 was an interesting year to say the least. This year’s social/political events made me realize that I would like to take a more active role in advocating for my beliefs and rights. My first resolution or goal for the new year is to be more active in the political environment, specifically by joining a group or community where I can participate in activities that increase awareness about a cause I am passionate about. In addition I would like to spend more time educating myself on economics, foreign policy and sociology.
My second resolution will focus on my health. In 2014 I was very successful with my new year’s resolution of eating healthy, exercising and losing weight. I managed to lose 30 pounds in about 5 months. I spent the second half of 2014 and pretty much all of 2015 gaining the weight back and allowing myself to get back to a sedentary lifestyle. In 2017 I would not only like to recreate the commitment and passion I had in the beginning of 2014, but also ensure that these changes can be sustained permanently.
Finally, my last resolution for 2017 is to be more present in the moment and thankful for all that I have. I tend to be a worry, often having anxiety about situations which will never occur (but they had the potential too J). In the future I would like to be aware of when these illogical worries emerge and change my thoughts to be more positive.
Tracey– This year I am feeling truly blessed. From my work to my family, in these uncertain times especially, who could ask for more. It is time for me to slow down and appreciate the simple pleasures this life has to offer by enjoying my family, spending time in nature and adding in the occasional massage and facial. With my family, we will also try to participate in more service to people in our community. May you and your family have a blessed and peaceful 2017!
Written & Published by DermaMed Solutions
December 5th, 2016
Aesthetic Professionals, DermaMed Solutions wants to make your holiday wish come true by giving away a microdermabrasion machine!
If visions of expanding or owning your own business are dancing in your head, “like” this post and leave a comment with why owning a microdermabrasion machine will change your life.
Full entry rules:
1: “Like” our Facebook page.
2: “Like” this post on our Facebook page.
3: Comment with why owning a microdermabrasion machine will change your life, & hashtag “#dermamedsolutions” at the end of your comment.
4 (Optional): Message us your email address so we can contact you by email if you win!
Only one person will be randomly chosen to win. Licensed Skincare Professionals or Doctors only. Contest ends on 12/22 at 11:59pm and winner will be announced on 12/23!
*For extra entries visit our Instagram or LinkedIn and enter on there.
December 5th, 2016
By Ginger Hodulik, Downey, MS, CNS
Now that the winter is here and we are all dealing with the dry, itchy skin that comes along with the cold temperatures and lower humidity levels, I felt compelled to tell you about my favorite winter weather product. Don’t get me wrong, I love argan boost serum™ all year long, but during the cold weather months, I simply can’t live without it!
Anyone who has had the opportunity to try the argan boost serum™ agrees that it is an amazing product. With only 4 simple and natural ingredients, we call it our “safety product” because even our most sensitive skinned clients can use it. Squalane, jojoba, argan oil and vitamin D – that’s the entire ingredient list. Short simple, yet so effective. Squalane and jojoba are lipids which closely mimic the skin’s own to lock in moisture without clogging pores. Argan oil has regenerative and anti-microbial properties, while vitamin D acts as a skin cell signaler to aid in skin healing.
Here are my top 10 uses for this superstar hydrator and healer:
- As a first layer under our C-difference™ lotion, collagen renewal C’reme™ or green tea vita-E moisturizer™ to keep dry skin at bay all day!
- Under our daily eclipse® SPF 30 mineral sunscreen before skiing to prevent windburn and chafing. A fabulous way to avoid chapped cheeks for our kiddos before sending them out to play in the snow.
- For a super hydrating at-home treatment: apply a thin layer over the face or hands, then lay a hot, damp washcloth over top for 5 minutes. Follow immediately with your favorite moisturizer. Pure bliss!
- To soothe and loosen flaky skin, as in psoriasis, as part of our Skin Repair Kit protocol.
- To remove excess wax after waxing and to facilitate healing and prevents bumps.
- Two weeks post-surgery of any kind to reduce scarring and facilitate healing. We have seen fabulous results with scar reduction with use of this product.
- As an under eye illuminator. Dab a small amount along the orbital bones to quench dry smile lines and provide a beautiful glow. This really lights up your face!
- Peeling after a nasty sunburn? Use argan boost serum to rehydrate and accelerate healing.
- The perfect soothing moisture post- IPL, laser, chemical peel or microdermabrasion treatment. Safe and calming.
- For ultra-sensitive skin types like those with Rosacea or who are receiving radiation or chemotherapy treatments – use this as a daily moisturizer. It can be mixed with a small amount of water for a lighter application.
If you love this product and want to share your creative uses for argan boost serum, we would love to hear them!
October 25th, 2016
Recently we partnered with a fabulous company to sell their bi-polar, multi-radio frequency device to our customers, called the Reaction. We had been looking for a high-quality and effective device to fill a hole in our product offering. We wanted a device that would do skin tightening and fat reduction for face and body to complement our current offering of anti-aging products that target concerns such as skin texture and pigmentation. After an exhaustive search we decided on the Reaction.
I had heard about radio frequency, but had never experienced it. The first step in the launch process was for our staff and sales team to be trained on the device. This involved volunteers, and I was happy to raise my hand for a treatment or two. First of all, let me back up and tell you a little about what makes this device unique. There are many devices on the market that can help with skin tightening and fat reduction, but there are no others that can work on both areas at the same time, in one treatment. This is possible because of a patented CORE (Channeling Optimized Radiofrequency Energy) technology in the Reaction which allows various depths of tissue to be treated simultaneously through the use of a vacuum system. Utilizing various hand pieces, treatments can be done on all areas from head to toe including: eyes (even eye lids), face, chin and neck, and all areas of the body, including the hands. As I listened to our fabulous trainer, Andrea, I was making a mental list of all of the body parts I wanted to treat… my eyes, the stretched out skin on my belly, and the chub and loose skin on the back of my arms. I opted to start with my stomach. I was absolutely amazed at how comfortable the treatment was. Even though the system utilizes heat, I didn’t feel it. That is because of the chilled hand piece which keeps the patient comfortable during the procedure. My tummy instantly felt tighter, and even though I know it will take 6 or so treatments to see dramatic results, I was pleased with the immediate effect. Next, I watched Kelly receive a treatment on her eye area. She is a young woman and does not even need this treatment as far as I am concerned, yet when one eye was completed and we compared it to the other side, I saw an uplifted, tighter eye lid! The biggest before and after I witnessed was when we treated the fat under the chin of one of our staff. As with the other demos, we treated one side and then compared sides. I am not exaggerating when I tell you that I saw a quarter of an inch of reduction in size on the treated size vs. the non-treated side, and that’s with just one treatment! What is so amazing about this technology is that the fat is broken down and pushed towards the lymphatic system for elimination, while at the same time the skin is tightened. The skin tightening effects lasts for good or as long as Mother Nature allows; meaning we can’t stop future aging, but we can undo the effects of past aging, so as the subject ages, skin may get lax as it naturally would. The fat effects last as long as a significant weight gain does not occur to fill the area in again.
Another really interesting differentiating point that separates our device from other fat reduction systems like Cool Sculpting and other crylipolysis systems was discussed during our training. With devices like Cool Sculpting, the fat cells are completely destroyed in a process called apoptosis. When a person regains weight in the treated area, a bumpy appearance is often experienced in the surrounding areas. Reaction utilizes a proprietary technology, called CORE to stimulate collagen, elastin, and fibroblasts while targeting the fat cell at the same time. Unlike cryolipolysis therapy which can only be used for fat reduction by freezing the fat cell thus causing death (apoptosis), the radiofrequency used in the Reaction works to heat the tissue, shrink the fat cells (lipolysis), tighten the skin, increase diffusion of oxygen released by red blood cells, increase metabolism and does not leave the skin lumpy. Reaction incorporates vacuum therapy to stimulate the lymphatic system to then help the body eliminate unwanted waste by promoting circulation. Many medical spas use Reaction to smooth the bumpy texture left behind by Cool Sculpting treatments. In my mind, the Reaction technology is far superior and is the obvious choice.
I am beyond excited about this new technology that we are offering to our customers! The results I am seeing seem too good to be true for a procedure that is painless and non invasive. I hope our customers and your clients are as thrilled with the Reaction as we are! Let us know if you would like to schedule a demo. You have to see this to believe it, but I am certain that your reaction to the new Reaction will be as positive as mine.
Find out more information here: https://dermamedsolutions.com/spa_equipment/reaction/overview/
Written by Ginger Hodulik MS, CNS, Co-owner and Vice President of R&D for DermaMed Solutions, LLC.
September 2nd, 2016
Written by Tracey Coleman, LE
It’s that time of year again for back to school shopping: school supplies, books, and of course a whole closet full of new outfits! As we begin to prepare for this upcoming school year, let’s not forget about our skin. This is the perfect time to get “back in the groove”, or even begin a new skin care regimen. Each generation has its own special needs this time of year to achieve and maintain healthy beautiful skin. Having the right skin care supplies will make the Back to School season even more exciting!
Pre-teens and tweens may be at the learning stages of how to care for their skin. After a summer of swimming, sports camps, and sun exposure, their skin may be on the verge of breaking out or starting to show some dryness. This age is a great time to start with a gentle cleanser and daily sunblock. The cleansing should be done twice a day, with warm water, a washcloth and facial cleanser. Even if you can only get him/her to cleanse when they shower, it will still be a good start. Keep everything gentle, so they don’t over-do it, causing irritation. A thin layer of an oil-free mineral sunblock daily will protect the skin without clogging pores.
Teens and Young Adults
For teens and young adults, it may be time to address some specific concerns such as breakouts, oily skin, or dryness. Putting their “best foot forward” is going to be much easier with the confidence of clear skin. This will take some commitment to a simple routine to see the best results. In addition to cleansing every morning and applying an oil-free sunblock for daytime use, in the evening after cleansing is the time to treat skin with a gentle vitamin A product or mandelic acid serum to exfoliate and combat breakouts, or a light moisturizer for relieving dryness. But be patient, it will take 6 weeks of consistency to see improvement.
Faces that have been exposed to too much sun this summer may be showing signs of pigmentation as well as lines and wrinkles. Adding a gentle facial scrub twice a week to your routine and including a mandelic acid serum daily will help reduce the signs of sun damage while brightening the skin. Daily sunblock is imperative to prevent further sun damage. This is a great time of year to start receiving professional microdermabrasion treatments and glycolic peels from an aesthetician for more dramatic results.
Back to school time is often the beginning of new experiences and opportunities. Be prepared not only with new school clothes and supplies, but with new skin care as well! Complete your back to school shopping with new skincare from your local spa, or from our online store – dmSkincare.com. Now that you have a fresh commitment to a regular skincare routine, using clean and effective products, you can face the back to school season with confidence!
September 1st, 2016
Written by Ginger Hodulik, MS, CNS and Tracey Coleman, BS, LE
I consider myself very fortunate to practice in the nutrition and skincare field. As a clinical nutritionist, I help people live their healthiest lives by understanding their individual nutritional needs and developing a lifestyle program individually tailored for them. As co-owner and VP of R&D for DermaMed Solutions, I create products and treatments that help our customers reveal healthy, glowing skin for their clients, in a safe, yet efficacious way. In both areas I get to live out my personal life mission to help others, and also our company mission to “uncover the brilliance that comes from comfort in your own skin”. So, when my dear friend Jennifer came to me with her concerns about becoming pregnant and managing her lifelong battle with cystic acne, I felt compelled and excited to help. Our staff aesthetician, Tracey Coleman was also eager to help Jen achieve her goal, and her expertise, experience, and treatment techniques were invaluable as we began this journey together.
Jen is one of the healthiest people I know! At 40 years old she is a seasoned yoga instructor, business woman, animal rescue volunteer, nature lover, and consumer of wholesome food. She radiates positivity and a desire to help make the world a better place. Preparing to have your first baby at age 40 can be a little scary, as the incidence of a whole range of health conditions and complications increase dramatically at that age. To top it off, Jen had been taking strong acne medications along with the birth control pill to manage her cystic acne, and knew that she had to get off these medications and clean her system before becoming pregnant. As a mother of three sons myself, I was elated for my friend to be joining the world of Motherhood and offered to work with her on both her nutrition and with Tracey’s help, skincare as she prepared for pregnancy.
We began six months prior to attempting to get pregnant. After Jen went off her medications, I felt the most important thing was to cleanse her body of the toxic chemicals it had been exposed to in the meds she was taking. Our secondary goal was to use food to regulate her own hormone production so she could return to a regular cycle quickly. Our detox plan involved an organic diet composed of high quantities of vegetables, lean and clean protein sources and plenty of clean water. Some foods especially helpful for detoxification are: green leafy vegetables; high fiber plant foods like chia seeds; lemon water; cruciferous vegetables like broccoli and cabbages; and allium vegetables like garlic and onions. In addition, I asked Jen to drink Green Vibrance, a powdered green drink which contains several types of beneficial greens, adaptogen and liver supporting herbs, antioxidants, and probiotics. It also provides a nice dose of vitamin D, which is critical to increase during pregnancy. Daily, Jen took a clean prenatal vitamin, and high quality fish oil supplement to ensure her EPA and DHA were at a high level to support brain development in the fetus.
To help Jen’s body get back on track with its own hormone production after being altered by the birth control pill for so long, I suggested a supplement that aids with pushing your estrogen down a beneficial pathway to help with this process. She took DIM, a compound that is an isolate of the beneficial hormone regulating compounds found in cruciferous vegetables. Additional nutritional support for Jen’s acne included the elimination of dairy products, addition of omega 3 supplements and a concentrated effort to eat those allium vegetables. Jen drank lemon water – either mineral water or filtered tap and avoided eating and drinking from plastics. This plan was easy for someone like Jen who actually likes eating well!
On the skincare side, we started a regimen of bi-weekly facials and Mega Peel™ microdermabrasion at our treatment room here at DermaMed, plus an at-home dmSkincare routine using dmSkincare™ professional products. As with all treatment regimens, we started out moderately and made observations and adjustments along the way. We used our dmSkincare professional and retail products. We consider our line to be clean and clinical. For us that means not using potentially harmful chemicals, which are too many to list here, but to simplify, the big no-no’s in our line are parabens, phthalates, sulfates, petroleum, and artificial colors and fragrances. After conception we discontinued the use of some products, as it is recommended that certain topical ingredients not be applied during pregnancy, such as: retinoids, salicylic acid, azeleic acid and essential oil blends. We removed these products from Jen’s regimen once she saw those double pink lines on the pregnancy test stick.
The basic philosophy of the skincare regimen was to gently manage oil production and bacterial overgrowth while encouraging healthy cell turnover via exfoliation. We kept Jen’s pores clean and supported her skin cells with essential moisture and antioxidants. The facial protocols closely followed our Rosacea Treatment Protocol, working very cautiously with her delicate skin, often with lowered vacuum pressures for the microderm, or diamond instead of crystal, to the client’s comfort level.
Apply peel prep, after 3 minutes buff off with wide weave gauze then rinse with water.
Apply glycolic acid 30%, after 3 minutes neutralize and dry skin completely.
Microdermabrasion treatment on full face
Apply layer of derma renewal gel™ followed by a generous layer of hydra-repair mask™, for 5-7 minutes.
This mask is both calming/moisturizing with the aloe, squalane and jojoba, and helps draw impurities out of the skin with kaolin. The dermal renewal gel™ contains soothing botanicals, calendula, arnica and chamomile in addition to aloe and honey for moisture. This blend provided needed moisture and inflammation relief without clogging pores.
After 8-10 mins remove with hot towel and perform extractions
Hand massage with calm and balance essential oil blend (discontinued during pregnancy) to relieve stress and induce relaxation. The base for this massage/daily moisture oil is jojoba, coconut oil and peach kernel, all absorbed well by the skin. The essential oil component is designed to provide aromatic relaxation therapy with key ingredients frankincense, lavender, mandarin and neroli. The relaxation component of the treatment protocol is designed to help manage stress hormones, which can flare acne.
Apply thin layer of derma renewal gel™, green tea vita-E moisturizer™, eye radiance K’reme™ under eyes and daily eclipse™ SPF 30 mineral sunscreen to finish. The green tea vita-E moisturizer™ provides moisture and antioxidant support with a soothing touch from cucumber and calendula. We chose eye radiance K’reme™ because this multi-faceted eye cream contains peptides and botanical ingredients to support dark circles, puffiness and redness around the eye area – a concern for most busy women. Finally, UVA/UVB protection is essential in every skincare routine. We used daily eclipse™ SPF 30 mineral sunscreen, a sunscreen which offers full spectrum protection, without inflaming. Chemical sunscreens cause inflammation in the skin, plus many of the chemicals used are suspected carcinogens – certainly not part of our treatment plan for a Mom-to-be, or anyone for that matter.
Jen’s home care regimen was fairly simple:
- Cleanse with repair bar™, a natural lecithin, glycerin and coconut oil bar ideal for acneic skin.
- Swipe with green tea toner™, a witch hazel based toner infused with antioxidants from green tea, grape seed and vitamin C to cleanse and nourish without stripping.
- Apply a thin layer of dermal renewal gel™ for soothing moisturization.
- Finish with daily eclipse SPF 30 mineral sunscreen.
- Cleanse with repair bar™.
- Swipe with green tea toner™.
- Apply a thin layer of AHA salicylic acid (discontinued during pregnancy), a poly-AHA combo product to encourage skin cell turnover.
- Apply thin layer of C-difference™, a vitamin C infused moisture lotion which features an extract of rosemary, Endothelyol™, to support capillary function and inflammation in delicate skin types.
- Apply eye radiance K’reme™, A small drop is all that is needed.
As needed: for breakouts or inflamed days, apply derma renewal gel™ followed by a paste made from repair bar to spot treat blemishes. Follow with hydra-repair mask for soothing moisture.
The end results far exceeding everyone’s expectations! Jen’s skin was nearly perfect during her pregnancy. She had a few minor blemishes, but never experienced the cystic acne that plagued her during the years prior. Jen and Frank welcomed their son Charlie into this world, a perfectly healthy, happy, and beautiful baby boy. We are all so thankful to have contributed in a small way to this joyful outcome and hope to raise awareness about the potential dangers that personal care products can pose to our babies. The truth is that you don’t have to sacrifice vanity for safety, and that with a thoughtful, holistic treatment approach which considers all of the inputs to healthy skin (nutrition, stress and sleep management, topical products and mechanical treatments) you can achieve great results.
*Note: The nutritional and skincare advice offered to Jen was personalized for her and was monitored in a partnership with her doctor and nutritionist. Anyone wishing to take nutritional supplements should work with a professional and always consult their doctors.
July 22nd, 2016
When’s the last time you felt hungry, I mean really hungry? Many of us utter the words, “I’m hungry” several times throughout the day to our co-workers and/or family members as meal times approach. (If you are a Mom, you probably hear this quite often!) Most of us don’t actually remember what real physical hunger feels like because we eat for a multitude of other reasons. Habit – it’s lunchtime or dinnertime, so we eat. Boredom – nothing to do, let’s scavenge the kitchen for a snack. Social – you’re at a party and there’s great food being served. Emotional – something makes us feel sad and empty, so we fill the void with food. Food doesn’t really fix anything, but seems to satisfy for a short time.
A simple and effective tool to managing your eating habits is the practice of mindfulness. Mindfulness means maintaining a moment-by-moment awareness of our thoughts, feelings, bodily sensations, and surrounding environment. Mindfulness involves acceptance, meaning that we pay attention to our thoughts and feelings without judging them—without believing, for instance, that there’s a “right” or “wrong” way to think or feel in a given moment. When we practice mindfulness, our thoughts tune into what we’re sensing in the present moment rather than rehashing the past or imagining the future.
Let’s get back to real physical hunger and how we can apply mindful practice to help us curb overeating. When our bodies need fuel the stomach releases a hormone called ghrelin, which produces the feeling of hunger. Once the stomach is stretched the opposing hormone, leptin is released which signals us to stop eating. The catch here is that is can take up to 20 minutes for the signals to be received, so many times we eat past our true point of satiety to that feeling of being stuffed.
Real hunger starts with a hollow feeling and slight ache in the belly and upper chest area. You might hear some growling and grumbling. Later, a tight feeling in the back of the throat and mouth come, and for many a change in your breath — sort of a sweet smell. In cases of strong hunger some might feel shaky, weak and light headed. If it has been less than 2-3 hours since your last meal, you are likely not feeling real hunger.
When is the last time you actually felt real, physical hunger before you put some food into your mouth? Understanding your hunger is the key to weight loss and healthy eating habits. In mindful eating practice we take notice of our body cues and eat when hungry. Food is eaten slowly, taking in the smells, textures and visual delights of it. Some even choose pretty dishes and soft lighting and music to increase the true enjoyment of meal times. When eating mindfully, one notices when they have had enough to eat and stop eating. Mindful eating makes eating so much more enjoyable!
Why not experiment a little with mindful eating, and try on the feeling of hunger to see how it feels. You might even come to enjoy feeling hungry and find that your food is even more satisfying when you eat when hungry and stop eating when you feel satisfied.
Written by Ginger Hodulik, MS, CNS
June 20th, 2016
Many companies find it difficult to target potential clients when investing in marketing for their business and make the mistake of marketing to a wider radius than intended because they don’t know how to narrow in. In the age of digital marketing, there are so many tools available that it has become confusing to decide which one is the best choice for your business. All it takes is a little dedicated action to target the people who want your services the most. Take a look at these tactics and see which ones you can implement to boost interest in your spa.
Work with real estate agents
When someone buys a home in a new area, they may not know all of the services available in their new town. Even if they’ve lived in the same neighborhood for a long time, they still might not know your spa exists, or what you offer. Talk to a few real estate offices nearby, there are often welcome kits that get sent to new residents and real estate agents often like to provide a nice gift to their customers. You can offer new homeowners a discounted service or even a free service within a month or two of their move-in date, and a flyer with this coupon and your services offered could be included with the information the agent provides to them. Who doesn’t need a massage after a move? This is an often-overlooked target demographic.
Partner with local gyms
Many people who frequent gyms are interested in improving their health and appearance. In the same way as working with real estate agents, you can work with gyms where potential clients get their workouts. Offering a special rate for the first session, or even a set of sessions, will help these health-minded folks to see the value in your services, and continue to visit your location in the future.
The best thing about working with gym owners, or any location that offers fitness activities and classes such as Zumba and yoga, is that it reaches a large number of people at the same time. There is also a large word of mouth aspect, since members are usually pretty social with each other.
Participate in groups and meet-ups
While, as a business owner, you may be tempted to participate primarily in business oriented networking events, this could be counterproductive, and you may end up just spinning your wheels. These groups can be productive, but they shouldn’t take all of your networking focus. Instead, look into other groups that you can fit into, or other members of your staff can join who meet the requirements.
This is relationship marketing, where you can build deeper, more trust-based friendships that will lead to more personal interest in your spa. For example, participating in groups for new moms, those who focus on healthy living, recipe exchanges, or those focusing on religion or spirituality can be great places to meet new people who could be interested in the services your spa offers. Keep in mind that groups should be chosen based on you or your staff’s personal interests, as marketing in this way can be a slower process, and the genuineness of your interactions is paramount. Sites like meetup.com allow you to browse and join multiple groups in your area. You can also create your own groups, focusing on healthy skincare routines, self-care rituals, natural health options, or any topics adjacent to your spa’s theme. Make sure that everyone knows your name in the local area by connecting socially, as well as professionally.
Offer talks and classes
Much like the focus of your own group, you can advertise single classes or a series of classes on focused topics, such as healthy skin, clean living, etc. You can host these classes inside your spa, so more people find their way through your doors. You can also offer demonstrations of your procedures and products, though this should not be the primary focus of your classes.
Some workplaces in your area may be open to having lunchtime lectures geared towards healthy living. If you’re open to teaching health and lifestyle factors that can be improved for these employees, this can be a way to get your name to more people, and a card with your information into their hands. People generally love free education!
Work on targeted digital marketing
Google ads and Facebook ads are becoming easier to work with, and more specific in their targeting. Because of this, it’s easier for you to create advertisements that will reach people in your geographic area that are already looking for your services, and who fit your demographic. While on Facebook, make sure to update your fan page often to make it as interactive as possible. Keep your information accurate, list your location and hours, and post as many photos as possible since this helps potential customers be more comfortable walking into your location, especially as a first time visitor. An inactive Facebook page is an ineffective marketing tool. Post interesting and conversation-evoking items on a regular basis – no less than one time per week. You need to keep it fresh or don’t use this tool.
Creative direct mail approaches
Direct mail is still an effective tactic, but is more expensive than email. That said, the numberof people sending direct mail is down so it has become useful again to small businesses that are trying to get themselves noticed. Today the post office has ways of sending local direct mail to targeted audiences. The post office can be pretty helpful in targeting your audience. Try using their Every Door Direct campaign. http://1.usa.gov/1XX5mMG
Content is still king
Work on keeping fresh content on your website. While people need the essentials, like where you are, your hours, contact information, and services offered, getting to know the faces behind the spa helps to keep them interested. Creating good content that is interesting and helpful to them will keep their attention on you, and make them more likely to book services with you. A regularly updated website is also a good way to add to your email list, since a periodic newsletter can remind people about your business. As with Facebook, keep it fresh – your clientele will notice.
Groupon and Amazon Local
These kinds of services are difficult to master, as those who frequent them are looking primarily for the best price on a service. Try out their discounting services, and see how many of these clients choose further packages with you, and how many come back and pay the usual price. The best bet is to offer a set of services, such as several weekly or bi-weekly treatments, because then stopping at your spa becomes a habit. They can be a good tool for new business, but be cautious and keep an eye on the value you offer versus whether or not you’re getting compensated fairly for these sales.
As an alternative, you can offer a loyalty program, or a friend discount. Loyalty programs are great, because after a certain number of visits, clients essentially get a prize, in the form of a free treatment, add-on, or special service. Friend discounts are equally effective, since it’s another person coming through the door, who may become a regular customer.
Written by Mark Pinsley, President and CEO of DermaMed Solutions, LLC
Published by DermaMed Solutions
June 17th, 2016
An Esthetician in Southern California purchased the OxyGeneo
in late August. In March, her account was reviewed and a tally was taken of all the treatment supplies she had purchased in that 5 month period. The tally was then multiplied by the $165 she is charging per treatment. Are you ready for this? You better sit down! She’s made $93,000 in 5 months from the OxyGeneo
treatment! Call Today to Add geneO
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Watch the video
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